QMJ (co khi viet la “QMJ Jewelry” hoac “QMJ Store”) la thuong hieu trang suc – phu kien thoi trang tai thi truong Viet Nam, chu yeu tap trung vao cac dong trang suc bac, pha le, da nhan tao, ket hop voi cac phu kien nhu hop dung, nuoc rua trang suc…

Mot vai dac diem noi bat:

San pham chu yeu la bac 925 hoac cac mau bac ma – thuong trong phan khuc pho thong hoac tam trung.





Dong san pham rat da dang: nhan, vong tay, day chuyen, bong tai, lac chan, vong chi do mix bi bac, v.v…





Ben canh trang suc, QMJ cung mo rong sang phu kien ho tro nhu nuoc rua trang suc bac de lam moi san pham.





Ho con su dung hop dung, hop qua mang thuong hieu cua minh nhu mot cach cham chut trai nghiem khach hang.





QMJ quang cao cam ket “chinh hang”, bao hanh danh bong, doi tra, san pham giong nhu hinh anh…





Do dac diem nay, QMJ thuong duoc xep vao hang thuong hieu thoi trang bac – pho bien, khong thuoc nhom trang suc cao cap da quy hiem hay vang nguyen khoi.

Xem them: Day Chuyen Bac, Vang, Kim Cuong Cao Cap – Tinh Te, Dang Cap, Thu Hut Moi Anh Nhin



2. Uu diem & diem manh cua QMJ trang suc

Khi xem xet QMJ, ta co the nhan ra mot so diem manh khien thuong hieu nay thu hut duoc khach hang trong phan khuc cua minh:

2.1 Da dang mau ma, theo xu huong

QMJ cap nhat nhanh cac mau moi, theo xu huong thiet ke thoi trang, de deo hang ngay. Mau ma tre trung, hop gu thoi trang pho bien.

2.2 Gia thanh de tiep can

So voi cac thuong hieu cao cap, QMJ co loi the o phan khuc gia mem hon, phu hop voi nhu cau trang suc thoi trang cua da so nguoi dung.

2.3 Phu kien va dich vu ho tro

Viec QMJ cung cap nuoc rua trang suc bac – giup khach tu lam moi trang suc – la mot diem sang trong dich vu ho tro khach hang.

Ngoai ra, hop dung rieng mang thuong hieu QMJ giup tang trai nghiem khi nhan hang.

2.4 Minh bach quang cao

QMJ cong khai cac cam ket nhu giong san pham hinh anh, bao hanh danh bong, doi tra… dieu nay neu thuc hien dung se giup dung long tin tu khach hang.

Tim hieu them: trang suc vang Vien Chi Bao

3. Han che & rui ro khi mua QMJ trang suc

Di nhien, ben canh uu diem, thuong hieu QMJ – nhu nhieu thuong hieu trang suc thoi trang khac – cung co nhung diem can luu y va rui ro khi dau tu mua:

3.1 Vat lieu & do ben han che

Bac 925 hay bac ma, bac pha thuong de bi oxi hoa, xin mau sau thoi gian deo, dac biet khi tiep xuc hoa chat, mo hoi.





Neu lop ma mong, co the bi phai theo thoi gian.





Cac da nhan tao, pha le thuong khong co gia tri cao ve lau dai.





3.2 Kho kiem dinh gia tri thuc

Kho co giay chung nhan quoc te cho cac san pham o phan khuc thap. Viec xac dinh chat luong bac, do tinh khiet hay chat luong da co the kho khan neu ban khong quen kiem tra.

3.3 Quang cao – thuc te co the khac biet

Nhieu loi cam ket nhu “giong hinh anh”, “doi tra”, “bao hanh danh bong” thuong la phan quang cao. Trong thuc te, nguoi mua can kiem tra ky dieu kien ap dung, chi tiet chuong trinh.

3.4 Rui ro san pham gia / nhai

Vi QMJ la thuong hieu pho bien, co the co hang nhai mao ten QMJ. Nguoi mua can kiem tra ky logo, tem chong hang gia neu co, danh gia cua hang ban.

3.5 Han che ve dang cap thuong hieu

So voi trang suc cao cap tu thuong hieu da quy, vang 18K/24K, QMJ khong co suc manh thuong hieu cao trong gioi trang suc cao cap – san pham chu yeu de “dep, hop mot, de tiep can”.

Tim hieu them: cua hang ban trang suc tram huong Vien Chi Bao



4. So sanh QMJ voi Vien Chi Bao

De ban de hinh dung, duoi day la cach so sanh giua QMJ va mot thuong hieu nhu Vien Chi Bao:

Tieu chi

QMJ trang suc

Vien Chi Bao

Phan khuc san pham

Trang suc bac, thoi trang, gia mem

Trang suc cao cap, da quy, vang, phong thuy

Gia tri thuong hieu & dang cap

Trung binh, pho thong

Cao hon, nham nhom khach hang tim gia tri & tam linh

Chat lieu & do ben

Bac 925, ma – de oxi hoa, lop ma co the bi mon

Vang that, da quy, vat lieu cao cap hon – do ben cao hon

Kiem dinh & minh chung

Kho co giay chung nhan quoc te

Co the co giay chung nhan, quy trinh kiem dinh khat khe hon

Trai nghiem – bao bi & dich vu

Hop dung thuong hieu, nuoc rua, cam ket quang cao

Co the dau tu ky hon vao hop cao cap, trai nghiem showroom, dich vu phong thuy

Rui ro

Hang nhai, do ben thap, quang cao vuot thuc te

Neu thuong hieu yeu quan ly, van co rui ro gia mao hoac thieu minh bach



Ket luan: QMJ phu hop neu ban muon trang suc dep, hop thoi trang voi chi phi vua phai. Neu ban tim kiem gia tri ben vung hon, tinh phong thuy, chat lieu cao cap thi Vien Chi Bao co the la lua chon an toan hon – mien la ban kiem tra ky tinh minh bach va uy tin khi mua.



5. Goi y khi mua QMJ trang suc de giam rui ro

Neu ban quyet dinh mua trang suc QMJ, day la vai meo giup ban lua chon an toan hon:

Chon cua hang uy tin: kiem tra danh gia, phan hoi thuc te, xem hinh anh tu khach mua.





Yeu cau anh/ video that cua san pham: de so sanh voi hinh mau quang cao.





Kiem tra bac 925: dung nuoc muoi, thu nam cham (bac khong hut nam cham), kiem tra dau “925” hoac ky hieu tuong ung.





Giu hoa don & phieu bao hanh: neu co cam ket doi tra hoac bao hanh, ban can bang chung giay to.





Tranh tiep xuc hoa chat va nuoc: de keo dai tuoi tho trang suc bac.





Su dung dich vu ve sinh nhu nuoc rua bac – neu ban mua loai nhu QMJ co san pham tuong ung.





So sanh gia thi truong: neu gia qua re so voi muc pho bien, can nghi ngo.