When I was running campaigns, my creatives were all over the place—random colors, busy designs, no real focus. After studying competitor campaigns in PowerAdSpy, I noticed that the most effective display ads followed a consistent pattern: clean layouts, bold calls-to-action, and a balance between image and text. Once I redesigned my creatives with these principles, my engagement improved dramatically. It proved that small details make a huge difference in catching attention. PowerAdSpy saved me from endless guesswork. Do you guys also research competitor visuals before designing your display ads, or do you just keep testing until something clicks?