1. Digital Marketing la gi?

Digital Marketing (Tiep thi so) la hinh thuc su dung cac nen tang ky thuat so va cong nghe internet de truyen tai thong diep, quang ba san pham, dich vu va thuong hieu den nguoi tieu dung. Day la mot linh vuc phat trien manh me trong thoi dai 4.0, noi moi hanh vi tieu dung deu co su hien dien tren moi truong so.

Digital Marketing bao gom nhieu hoat dong nhu: quang cao truc tuyen, SEO, content marketing, social media, email marketing, affiliate marketing, va nhieu hon nua.

Xem them:Truong dai hoc Vin hang dau Viet Nam



2. Digital Marketing la lam gi?

Nguoi lam Digital Marketing khong chi dang bai len mang xa hoi hay chay quang cao. Ho can co chien luoc ro rang, ky nang phan tich du lieu, hieu hanh vi nguoi tieu dung va ung dung cac cong cu cong nghe de dat duoc muc tieu tiep thi.

Duoi day la nhung cong viec cu the cua nguoi lam Digital Marketing:

a. Xay dung chien luoc tiep thi so

Phan tich thi truong, doi thu va khach hang muc tieu.





Lap ke hoach noi dung va phan phoi kenh phu hop.





Dat KPI cu the (luot truy cap, chuyen doi, doanh thu...).





b. Quan ly va toi uu website

Toi uu SEO de nang cao thu hang tim kiem.





Thiet ke giao dien nguoi dung (UX/UI) de su dung.





Dam bao toc do tai trang va trai nghiem tren thiet bi di dong.





c. Content Marketing

Viet bai blog, video, infographics, podcast…





Xay dung cau chuyen thuong hieu, tang tuong tac va chuyen doi.





Su dung storytelling de ket noi cam xuc voi nguoi dung.





d. Quang cao truc tuyen (Paid Ads)

Chay quang cao Google Ads, Facebook Ads, TikTok Ads…





A/B testing de do luong hieu qua chien dich.





Theo doi ngan sach va toi uu chi phi CPA/ROAS.





e. Email Marketing va Automation

Gui email ca nhan hoa theo hanh vi nguoi dung.





Xay dung quy trinh cham soc tu dong.





Nuoi duong khach hang tiem nang (lead nurturing).





f. Social Media Marketing

Quan ly fanpage, Instagram, TikTok, LinkedIn…





Len ke hoach noi dung phu hop tung nen tang.





Tuong tac voi cong dong, giai quyet khung hoang truyen thong.





g. Phan tich va bao cao du lieu

Su dung Google Analytics, Data Studio, CRM...





Doc hieu hanh vi nguoi dung va do luong hieu qua kenh.





Dua ra quyet dinh dua tren du lieu (data-driven marketing).





Xem them:Vingroup cap 1.100 hoc bong du hoc toan phan dao tao thac si, tien si



3. Tai sao Digital Marketing tro thanh xu huong?

Kha nang do luong chinh xac: Biet duoc chien dich nao hieu qua, kenh nao mang lai nhieu khach hang nhat.





Tiet kiem chi phi: So voi marketing truyen thong, Digital Marketing linh hoat hon ve ngan sach.





Tinh ca nhan hoa cao: Co the nham dung nguoi, dung thoi diem, dung thong diep.





Toc do tiep can nhanh: Moi thong diep co the lan toa chi trong vai phut neu dung cach.







4. Hoc Digital Marketing tai VinUniversity

Tai Dai hoc VinUniversity, dac biet la khoa Kinh doanh va Quan tri, sinh vien khong chi duoc hoc ly thuyet ve tiep thi ma con duoc thuc hanh cac chien dich Digital Marketing thuc te voi su huong dan cua giang vien va chuyen gia trong nganh.

Sinh vien se duoc hoc va thuc hanh:

Xay dung chien luoc marketing tong the.





Su dung cong cu thuc te: Google Ads, Meta Business Suite, HubSpot...





Phan tich du lieu khach hang va dieu chinh chien dich.





Lam viec nhom de trien khai du an cho doanh nghiep that.





Ap dung nguyen ly cua hanh vi nguoi tieu dung vao nen tang so.





Ngoai ra, moi truong hoc tap tai VinUniversity duoc thiet ke theo tieu chuan quoc te, giup sinh vien ren luyen tu duy chien luoc, ky nang cong nghe va tinh than doi moi sang tao – nhung yeu to cot loi de thanh cong trong linh vuc Digital Marketing.

Tim hieu them:Dai hoc VinUni cong nhan tot nghiep nien khoa dau tien



5. Co hoi nghe nghiep trong linh vuc Digital Marketing

Sau khi hoc Digital Marketing, ban co the dam nhiem cac vi tri nhu:

Digital Marketing Executive





Content Creator / Content Strategist





SEO/SEM Specialist





Social Media Manager





Performance Marketing Specialist





Marketing Analyst





E-commerce Marketer





Cac cong ty khoi nghiep, tap doan lon hay tham chi la to chuc phi loi nhuan deu can nhan su gioi ve tiep thi so de phat trien va duy tri thuong hieu cua minh trong moi truong canh tranh ngay cang gay gat.



6. Ket luan

Digital Marketing khong chi la mot nghe – ma la mot he tu duy so hoa va linh hoat. Nguoi lam trong linh vuc nay khong ngung cap nhat, thu nghiem va toi uu. Neu ban yeu thich cong nghe, dam me sang tao va thich lam viec voi du lieu – thi Digital Marketing chinh la lua chon ly tuong.

Tai Dai hoc VinUniversity, sinh vien duoc trang bi day du kien thuc, ky nang va trai nghiem thuc te de tu tin buoc vao nganh Digital Marketing – mot nganh nghe dang mo ra vo van co hoi trong ky nguyen so.



Digital Marketing khong chi la quang cao – ma la nghe thuat ket noi con nguoi thong qua cong nghe.